Tag Archives: Tweetbinder

Part 2: Maintaining a B2B Social Presence

Hands 4 Holding

Hands 4 Holding by Vicki Nunn is part of the public domain.

In Part 1, I showed how to set up your initial social media presence for B2B use cases. At this point, you should be up to your first 100 followers, which are very focused on your key use case.

If you’re not following people, you’re missing out on the most fundamental value proposition of social media: the ability to directly get in touch with the people you are most interested in. At the same time, there’s no need to follow everyone; only follow those who are directly relevant to your account’s goals and interests.

You should also be getting used to creating additional collateral that will allow you to show your own expertise, thought leadership, and branding. But what happens next? Continue reading

Part 1: Building a Social Media Presence For The Long Haul


Social Media Construction

Michel Filion via Compfight CC-BY-2.0

This blog is the first in a three part series to show you how to build a social media account that will last for the long haul.  Social media can be a powerful force multiplier to get out your message, connect with new people, and find new and interesting ideas, but your social media tactics need to be aligned with your business goals.  And, most importantly, it is always all about the people.

To take a step back, let me explain how I use social media.  Continue reading