Tag Archives: social HR

The Social Media Jumpstart

At DataHive Consulting, we talk about doing “Social Big Data for Human Insight.” And the most common response is “That’s great, but what do you actually DO?”

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Let’s start with a basic problem. Everyone in the B2B world is being asked to use social media, but few know how to build a quality B2B social community. Even companies with thousands of followers don’t necessarily understand how those followers are useful or even if they’re even the right people to talk to. In contrast, DataHive has built up a systematic process over the past 15 years to build social communities that matter. We know that the end goal of B2B social media isn’t just to be liked

but to improve your business.

Our basic starting point with clients is the Social Media Jumpstart, which we use both to boost new accounts and to resurrect dead or struggling accounts. Through the jumpstart, our clients learn how to improve the quality of their B2B social media efforts to support PR, marketing, sales, and potentially even HR based on your business goals. In the social media jumpstart, we will:

  • Conduct a content audit of your website and internal resources to find appropriate content to share on social media
  • Go through an analysis of your current products and services.
  • Identify the current strengths and weaknesses of your social media approach.
  • Align your social media efforts to the correct platforms, which may include one or more of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, Tumblr, or specialized industry forums.
  • Identify appropriate content strategies associated with each social media platform.
  • If necessary, create content to fill in necessary gaps.
  • Benchmark your current performance against several of your peers.
  • Document opportunities to leapfrog your peers in multiple social areas.
  • Introduce the client to multiple social tools that can be used to enhance social media activities.
  • Connect the client to B2B thought leaders and media sources on social media.
  • Teach the client all of our secrets over the course of a day, a month, or two months.

Here’s how we break down our products into recommendations:

1) For beginning clients, we recommend a 2 month period where we will start with a breakdown of your current approach and teach you the basics of Hootsuite. If you have used social media in the past, but haven’t gotten results, we’ll point out opportunities for improvement.

Over the first month, we will improve the quality of your social content, which may involve the creation of content and social assets that match your corporate tone. We will not make wholesale changes to your current marketing approach, but will make suggestions based on the best practices of B2B social marketing.

Over the second month, we will focus on audience acquisition in a focused B2B manner. We know that it doesn’t help you to gain thousands of followers that don’t care about B2B technology. We care about finding hundreds of followers who genuinely find value in your services. This means both that the client needs to provide social value and attract the right audience. (This is one of the key challenges we find. Too many B2B companies collect followers without thinking about the quality of their audience.)

During the course of this two month period, we will hand off knowledge to the client so that an internal resource or another external resource can take over for our efforts. We can also continue to manage the account after this two month period, but our goal is to teach the client how to fish

and not just to give the client fish indefinitely.

This two month managed service costs $6,500 and can be augmented with additional content creation efforts.

2) For intermediate clients, we will go through a social media practice audit to determine which of our best practices have already been implemented. Based on our findings, we typically recommend an abbreviated one-month consulting period to fill in the gaps. For instance, if a client already has thousands of followers, but has had trouble converting these followers to new channels, we can specifically work on social conversion tactics based on audience respect and avoiding social faux pas. If a client already has a sophisticated social media outreach strategy, but isn’t collecting the right followers, we can show you where the missing link lies.

In short, we’re smart enough to know that you’re smart as well and may just need a few additional tips to be implemented. In this abbreviated program, we will provide hands-on support for 2-3 weeks followed by a final week of knowledge transfer.

This one-month jumpstart costs $4,500 and can also be augmented with additional content creation efforts.

3) For advanced clients who may just need new tips and strategies to further engage a community, we also hold a one-day educational workshop where we provide all of our tips and tricks at once. This is best for clients who already have tools and methods for content creation, use multiple social media platforms, and are using social media to augment one or more business tasks already. This deep dive into B2B social media includes all of the growth hacks and strategies that Principal Hyoun Park has used to become a top Big Data, Social Media, and Enterprise Mobility thought leader during his time as an industry analyst and is recommended for companies seeking to create or support industry thought leadership.

This one-day deep dive costs $2,500 and can be delivered in-person (with T&E covered by the client) or remotely.

To learn more about our social media perspective, take a look at some of our previous work:

If you’re interested in learning more about our Social Media Jumpstart services, please email us at connect@datahiveconsulting.com or call us at 415-754-9686.

Defining Social Big Data for Human Insight

Social Big Data for Human Insight
Internet map 1024 by The Opte Project is licensed under CC BY 2.5.

DataHive Consulting is focused on the concept of Social Big Data for Human Insight. But what does that actually mean? For us, there are three key components to this phrase: Social, Big Data, Human Insight.

“Social” is about the engagements and transactions that we use to interact with each other. Social media and social networking are the most obvious examples, but we are interested in the entire span of interactions. Email is a social interaction. Telephony call detail records and text messages are also social interactions. Even our interactions with locations and content can potentially be social if two or more people are interacting with the same location. In short, we are focused on personal and shared interactions.

The most important aspect of “social” is in getting good data. In this case, good data is determined by the quality of interaction. Social data will not be useful if employees, customers, and partners are not interacting with each other and getting value. So, from this perspective, the lessons of effective social collaboration are vitally important for maximizing the value of Social Big Data. Garbage in, garbage out is just as true for relationships as it is for data. Because of this, we care about setting up social engagements properly to create business value and to support ongoing social insight through Social Big Data for Human Insight.

“Big Data” is a bit of a marketing play, to be perfectly honest. We do care about the 3 Vs of Variety, Velocity, and Volume, and we work with video, sentiment analysis, predictive analytics, and data mining. But we also deal with the traditional data management and business intelligence tools that can analyze social data. Often, the key to unlocking the value of social data is as simple as connecting the correct data to the correct applications. In cases like this, DataHive will recommend a basic data integration and connection process rather than a Big Data implementation. The goal is to use the correct business intelligence and analytic tools and not to simply add Big Data tools for its own sake.

At the same time, there are specific challenges to Social Big Data as well. Companies trying to gain value from the full Twitter firehose need to have semantic strategies, sentiment tracking capabilities, focused goals, and a strong knowledge of which Twitter fields are more likely or less likely to provide value to those goals. Video analysis may require packet inspection, natural language processing, metadata creation and analysis, video surveillance, and user participation tools to translate gigabytes of video sharing into actual insight. These social data sources are much more complicated than the relational databases and structured data marts that DBAs initially grew up with. When we conduct data-driven work, it is in light of Social Big Data for Human Insight.

“Human Insight” is the most important part of this model. DataHive is not concerned with data analysis for its own sake. In fact, one of our biggest criticisms of the “Big Data” mentality is concept that the supposed “data scientist” would look at data without hypotheses and look for findings. (We know that not all data scientists take this approach by any means, but we believe in an empirical and scientific approach for analyzing data.) In our world, businesses and organizations have specific goals that they are trying to achieve and Social Big Data needs to help them to improve processes, provide guidance, and foment disruptive innovation.

Although social media is typically in the hands of marketing or customer service, DataHive believes that there are Human Insights that go across the entire organization: human resources, sales, research, operations, IT. The insight may be a simple as picking up website complaints which lead to the realization that the corporate WAN is being impaired at a key node. From an HR recruiting and morale perspective, the sentiment for your organization may be much stronger or weaker online than your internal metrics may track. And the pure insight and educational value of key thought leaders online can provide value to every level of the organization if the correct information is used.

But beyond the sentiment of the social media itself is another level of insight held through metadata, social connections, and context provided through sales, talent, and other key business capabilities. Data has a topology and a specific meaning, especially as we try to collaborate together. Social efforts can be pointless if we are not talking to the right people or if we lack a critical mass of users. There is also a bigger world of human insight associated with global challenges, but we are starting with business challenges. Today, businesses, tomorrow, the world!

As we look at human insight, we want to show you how to gain value from all three of these areas both in isolation and in combination. We use our decades of experience in using social media, our use of metadata and relational data, our social science backgrounds in understanding the sentiment and psychology of social data, and our business backgrounds to provide you with greater insight into using social data.

If you have questions on what social data is or how to take optimal advantage of your social data, we would love to discuss your social strategy and social data use cases. Please contact us at connect@datahiveconsulting.com to schedule a free consultation or read about or starting point for client engagements, our Social Media Jumpstarts. These are 1-2 month engagements to improve B2B social media efforts and clean up the initial data.

What HootSuite Should Do with uberVU’s Analytics

HootSuite acquires uberVU
HootSuite acquires uberVU image courtesy of HootSuite.

Today, HootSuite acquired uberVU, a social analytics solution. DataHive has already written about the importance of HootSuite in supporting B2B social media and we’re a fan of many of Hootsuite’s data aggregation, tracking, and scheduling capabilities. But uberVU will provide HootSuite with opportunities to improve social HR, sales, marketing, innovation, and core social analytics. Continue reading

Part 1: Building a Social Media Presence for the Long Haul


Social Media Construction

Michel Filion via Compfight CC-BY-2.0

This blog is the first in a three part series to show you how to build a social media account that will last for the long haul.  Social media can be a powerful force multiplier to get out your message, connect with new people, and find new and interesting ideas, but your social media tactics need to be aligned with your business goals.  And, most importantly, it is always all about the people.

To take a step back, let me explain how I use social media.  Continue reading