On January 2nd, 2014, Alexis Madrigal of The Atlantic wrote one of the best pieces on Big Data that we will see this year: How Netflix Reverse Engineered Hollywood. You should read the nearly 5,000 word piece in its entirety if you have any interest in Big Data, retail, or marketing since there are many insights on how to apply Big Data. We’ll just wait here while you read the story.
OK, now that we’ve all read this great article, what does it mean? Continue reading