“Think orchestration … not control. If you are using social media for a brand, you already know that you cannot control the conversation with your customer. In a very similar way you should not seek to control the conversation within your organization as well.”
- Rick Wion, Social Media Director of McDonald’s, in a guest blog post to pivotcon.com, February 2013
“Is social media growing beyond marketing?
We’re working with our HR teams more, using social media as a recruitment tool. … Our insights teams work more with us, as well, taking what we monitor in social and using it to inform operations, culinary and HR.”
- Rick Wion, in an interview with Nation’s Restaurant News, April 15, 2013
And yet, in the last six months, McDonald’s has had multiple social media disasters related to their company’s HR documents and ventures. Continue reading