Tag Archives: Informatica

The Power of One is the Future of Marketing

soccer ball
Soccer ball photo courtesy bigfeet98.

This morning, I saw an interesting press release from Informatica stating that they were working with Everton Football Club. So, I don’t usually care about specific press releases and I don’t follow the English Premier League, so why did I care?

What got my attention was that Everton is taking all of their data from their retail stores, website, marketing data, ticketing, and on-site systems to work on individualized marketing approaches. Everton believes that a top challenge is to maintain and grow personalized relationships with fans and this may be more true in sports than in any other vertical. After all, for those of us who are sports fans, we know that our relationships with our teams are personal and often lifelong. And, to be sexist, there are a lot of guys out there who don’t like clothes shopping, yet have taken time out of their day to buy a sports jersey! Continue reading