Tag Archives: human resources

The future of HR Big Data

As HR applications continue to evolve, HR needs to consider the new data sources and types that are coming towards them. It is no longer sufficient to simply track basic employee information. With the evolution of HR, companies now have wide ranging options including video interviews, dynamic and social learning and development solutions, social monitoring for talent identification and internal collaboration, external survey benchmarks (including but not limited to salary, skills, performance, behavior, and personality), application logs, and predictive models for understanding cultural fit and preparedness for new jobs.

This complexity provides the need for HR Big Data. To deal with the variety and velocity of social data, video, documents, and transactional logs, HR departments need to work with other departments that may have already needed to work with these new data sources. Social monitoring is typically associated with marketing, video is often seen as a corporate communications or public relations tool, document management is seeing a new renaissance with the development of social and cloud-based software solutions, and transactional and network logs are core IT tools. Continue reading

How McDonald’s HR Department Screwed Over Its Social Media Director

“Think orchestration … not control. If you are using social media for a brand, you already know that you cannot control the conversation with your customer. In a very similar way you should not seek to control the conversation within your organization as well.”

- Rick Wion, Social Media Director of McDonald’s, in a guest blog post to pivotcon.com, February 2013

“Is social media growing beyond marketing?

We’re working with our HR teams more, using social media as a recruitment tool. … Our insights teams work more with us, as well, taking what we monitor in social and using it to inform operations, culinary and HR.”

- Rick Wion, in an interview with Nation’s Restaurant News, April 15, 2013

And yet, in the last six months, McDonald’s has had multiple social media disasters related to their company’s HR documents and ventures. Continue reading