Tag Archives: Gamification

How #Gartner got Gamification Wrong

Pong photo courtesy of Bumm13.

Apparently, Gartner has decided to “Redefine Gamification.”

I’m torn. On the one hand, I’m glad that Gartner is putting a stake in the ground in an area where I’ve done projects on and off for the past decade. But on the other hand, the reasoning behind their definition is not backed up by the market or by hands-on experience. Continue reading

Gamification Lessons from Candy Crush Saga

Fale - Barcellona - 194 Fale – Barcelona – 194 by Fabio Alessandro Locati is licensed under CC BY-SA 3.0.

VentureBeat’s Dean Takahashi recently interviewed King’s Tommy Palm, the designer of mega-hit Candy Crush Saga. In describing the success of this game, Palm quickly explains how Candy Crush Saga has implemented key game mechanics that lead to success both for mobile gaming and for long term gamification efforts:

“Palm addressed some reasons why the game, which has 485 levels, has been so addictive. Among them, Candy Crush makes you wait. We are suckers for sweet talk. You can play with one hand. There’s always more to play. You don’t have to pay, but if you want to, it’s easy. It taps into your inner child. It’s social. It’s an escape. It grows on you.”

You may understand how these traits are terrific for gaming, but how can you take these lessons back to your office to make your employees more effective? Continue reading