Tag Archives: Donkey Kong

How #Gartner got Gamification Wrong

PONG
Pong photo courtesy of Bumm13.

Apparently, Gartner has decided to “Redefine Gamification.”

I’m torn. On the one hand, I’m glad that Gartner is putting a stake in the ground in an area where I’ve done projects on and off for the past decade. But on the other hand, the reasoning behind their definition is not backed up by the market or by hands-on experience. Continue reading