Informatica has long been known as a data management and data integration company. Throughout its history, Informatica has been synonymous for being as close to enterprise data as a company can get and has been a market leader in ETL, data quality, and master data management. But it seemed in the mid-2000s that Informatica had hit a rut: it was the master of its chosen markets, but didn’t know where to go next. In addition, new competitors started to come into place, powered by the cloud and the resurgence of enterprise mobility started by the iPhone and continued by the rise of Android and Samsung. Informatica had two choices: innovate or slowly fade away.
At Informatica World 2014, Informatica showed that it was truly devoted to data innovation that took the key data-driven aspects of social, mobile, and cloud into account with the concept of the Intelligent Data Platform. We discussed some of the ramifications of the IDP in our prior post, Informatica Wants to Build the Most Relevant Version of the Truth.