All posts by Lynne Baer

How McDonald’s HR Department Screwed Over Its Social Media Director

“Think orchestration … not control. If you are using social media for a brand, you already know that you cannot control the conversation with your customer. In a very similar way you should not seek to control the conversation within your organization as well.”

- Rick Wion, Social Media Director of McDonald’s, in a guest blog post to pivotcon.com, February 2013

“Is social media growing beyond marketing?

We’re working with our HR teams more, using social media as a recruitment tool. … Our insights teams work more with us, as well, taking what we monitor in social and using it to inform operations, culinary and HR.”

- Rick Wion, in an interview with Nation’s Restaurant News, April 15, 2013

And yet, in the last six months, McDonald’s has had multiple social media disasters related to their company’s HR documents and ventures. Continue reading

Instagram Direct vs. Twitter Direct Message Images

Instagram Direct vs. Twitter DMs

Left: Instagram Direct – 1:several. Right: Twitter DM – 1:1. Images from respective press releases.

Both Twitter and Instagram announced similar-sounding new features that were compared to Snapchat last week. Twitter now allows you to include photos in direct messages to your followers (and not just public/semipublic tweets). Instagram now allows you to send photos to a small group of Instagram users rather than making them either fully public or only available to your entire group of approved followers. While adding images to Twitter DMs is a useful feature, Instagram has implemented their version of private messaging in a more intriguing way, and presents a stronger case for many businesses to add an Instagram account to their social arsenal if they haven’t already done so. Continue reading

A Place for Pinterest Place Pins

Pinterest board demonstrating new Place Pins feature

Pinterest board demonstrating “Place Pins” from Camberville Chow

Pinterest recently launched Place Pins, a way of attaching location information to pins on boards that have enabled maps. At first glance, they seem primarily useful for people compiling lists of where to get the best burger in a number of cities, or for planning your next vacation.

However, there are a number of ways they can be useful to businesses, even ones not in the travel or hospitality industries. Continue reading