Monthly Archives: January 2014

What HootSuite Should Do with uberVU’s Analytics

HootSuite acquires uberVU
HootSuite acquires uberVU image courtesy of HootSuite.

Today, HootSuite acquired uberVU, a social analytics solution. DataHive has already written about the importance of HootSuite in supporting B2B social media and we’re a fan of many of Hootsuite’s data aggregation, tracking, and scheduling capabilities. But uberVU will provide HootSuite with opportunities to improve social HR, sales, marketing, innovation, and core social analytics. Continue reading

Part 2: Maintaining a B2B Social Presence

Hands 4 Holding

Hands 4 Holding by Vicki Nunn is part of the public domain.

In Part 1, I showed how to set up your initial social media presence for B2B use cases. At this point, you should be up to your first 100 followers, which are very focused on your key use case.

If you’re not following people, you’re missing out on the most fundamental value proposition of social media: the ability to directly get in touch with the people you are most interested in. At the same time, there’s no need to follow everyone; only follow those who are directly relevant to your account’s goals and interests.

You should also be getting used to creating additional collateral that will allow you to show your own expertise, thought leadership, and branding. But what happens next? Continue reading

Google’s Nest Acquisition is About Comfort

Nest Thermostat
Nest Celsius Heating image courtesy of Nest Press Room.

Yesterday, Google purchased Next for a whopping 3.2 billion dollars. Although Nest is very cool with its smart and well designed thermostats and smoke detectors, its $25 million in revenue isn’t the reason that this move got made. Instead, this acquisition represents two things: intellectual property and comfort. Continue reading

Part 1: Building a Social Media Presence For The Long Haul


Social Media Construction

Michel Filion via Compfight CC-BY-2.0

This blog is the first in a three part series to show you how to build a social media account that will last for the long haul.  Social media can be a powerful force multiplier to get out your message, connect with new people, and find new and interesting ideas, but your social media tactics need to be aligned with your business goals.  And, most importantly, it is always all about the people.

To take a step back, let me explain how I use social media.  Continue reading

Can You Trust Snapchat?

#snapchat me, Ryansings
#snapchat me, Ryansings by Ryan Nagelmann is licensed under CC BY 2.0.

On December 31st, 2013, hackers stole 4.6 million usernames and phone numbers from Snapchat and posted the database online.  To see if you were one of them, check http://lookup.gibsonsec.org.

The irony is that Snapchat has become increasingly popular over the past year because younger audiences have seen it as a safer and more trusted social media platform than the likes of Facebook.  But the question remains: really, how safe is Snapchat? Continue reading