Today, HootSuite acquired uberVU, a social analytics solution. DataHive has already written about the importance of HootSuite in supporting B2B social media and we’re a fan of many of Hootsuite’s data aggregation, tracking, and scheduling capabilities. But uberVU will provide HootSuite with opportunities to improve social HR, sales, marketing, innovation, and core social analytics. Continue reading
Hands 4 Holding by Vicki Nunn is part of the public domain.
In Part 1, I showed how to set up your initial social media presence for B2B use cases. At this point, you should be up to your first 100 followers, which are very focused on your key use case.
If you’re not following people, you’re missing out on the most fundamental value proposition of social media: the ability to directly get in touch with the people you are most interested in. At the same time, there’s no need to follow everyone; only follow those who are directly relevant to your account’s goals and interests.
You should also be getting used to creating additional collateral that will allow you to show your own expertise, thought leadership, and branding. But what happens next? Continue reading
Yesterday, Google purchased Next for a whopping 3.2 billion dollars. Although Nest is very cool with its smart and well designed thermostats and smoke detectors, its $25 million in revenue isn’t the reason that this move got made. Instead, this acquisition represents two things: intellectual property and comfort. Continue reading
The June 2013 revelations about the NSA and its surveillance programs soured the general public on the idea of “metadata” as anything the average person might find beneficial. Alexis Madrigal restored some glory to the concept with his recent piece on Netflix and its use of metadata, but we still have a ways to go to redefine its context for the mainstream.
I’d like to elaborate on the point my colleague Hyoun Park made earlier this week about the modern mainstream perception of metadata as “evil.” Metadata isn’t inherently evil. We used to do good with it … Continue reading
This blog is the first in a three part series to show you how to build a social media account that will last for the long haul. Social media can be a powerful force multiplier to get out your message, connect with new people, and find new and interesting ideas, but your social media tactics need to be aligned with your business goals. And, most importantly, it is always all about the people.
To take a step back, let me explain how I use social media. Continue reading
On January 2nd, 2014, Alexis Madrigal of The Atlantic wrote one of the best pieces on Big Data that we will see this year: How Netflix Reverse Engineered Hollywood. You should read the nearly 5,000 word piece in its entirety if you have any interest in Big Data, retail, or marketing since there are many insights on how to apply Big Data. We’ll just wait here while you read the story.
OK, now that we’ve all read this great article, what does it mean? Continue reading
On December 31st, 2013, hackers stole 4.6 million usernames and phone numbers from Snapchat and posted the database online. To see if you were one of them, check http://lookup.gibsonsec.org.
The irony is that Snapchat has become increasingly popular over the past year because younger audiences have seen it as a safer and more trusted social media platform than the likes of Facebook. But the question remains: really, how safe is Snapchat? Continue reading