Monthly Archives: December 2013

How McDonald’s HR Department Screwed Over Its Social Media Director

“Think orchestration … not control. If you are using social media for a brand, you already know that you cannot control the conversation with your customer. In a very similar way you should not seek to control the conversation within your organization as well.”

- Rick Wion, Social Media Director of McDonald’s, in a guest blog post to, February 2013

“Is social media growing beyond marketing?

We’re working with our HR teams more, using social media as a recruitment tool. … Our insights teams work more with us, as well, taking what we monitor in social and using it to inform operations, culinary and HR.”

- Rick Wion, in an interview with Nation’s Restaurant News, April 15, 2013

And yet, in the last six months, McDonald’s has had multiple social media disasters related to their company’s HR documents and ventures. Continue reading

DataHive’s Take on Dreamforce

Dreamforce has overtaken Oracle Open World
Disclaimer: Dreamforce is a trademark of Oracle is a trademark of Oracle Corporation. The use of these logos is not authorized by, sponsored by, or associated with the trademark owners.

A month ago, DataHive Consulting was at Dreamforce, but it has taken a while to digest all of the announcements, trends, and concepts that we saw there. To understand why, first consider what Dreamforce has become. Continue reading

Instagram Direct vs. Twitter Direct Message Images

Instagram Direct vs. Twitter DMs

Left: Instagram Direct – 1:several. Right: Twitter DM – 1:1. Images from respective press releases.

Both Twitter and Instagram announced similar-sounding new features that were compared to Snapchat last week. Twitter now allows you to include photos in direct messages to your followers (and not just public/semipublic tweets). Instagram now allows you to send photos to a small group of Instagram users rather than making them either fully public or only available to your entire group of approved followers. While adding images to Twitter DMs is a useful feature, Instagram has implemented their version of private messaging in a more intriguing way, and presents a stronger case for many businesses to add an Instagram account to their social arsenal if they haven’t already done so. Continue reading

Gamification Lessons from Candy Crush Saga

Fale - Barcellona - 194 Fale – Barcelona – 194 by Fabio Alessandro Locati is licensed under CC BY-SA 3.0.

VentureBeat’s Dean Takahashi recently interviewed King’s Tommy Palm, the designer of mega-hit Candy Crush Saga. In describing the success of this game, Palm quickly explains how Candy Crush Saga has implemented key game mechanics that lead to success both for mobile gaming and for long term gamification efforts:

“Palm addressed some reasons why the game, which has 485 levels, has been so addictive. Among them, Candy Crush makes you wait. We are suckers for sweet talk. You can play with one hand. There’s always more to play. You don’t have to pay, but if you want to, it’s easy. It taps into your inner child. It’s social. It’s an escape. It grows on you.”

You may understand how these traits are terrific for gaming, but how can you take these lessons back to your office to make your employees more effective? Continue reading

Where Dreamforce 2013 Missed the Mark with its Social Efforts

Dreamforce DataHive Hub

Dreamforce Social Media Command Center

Dreamforce, Salesforce’s annual end-user event and the largest cloud tradeshow in the world, recently concluded in mid-November. It has become a zoo of a show with over 135,000 registered attendees, which makes it a challenge for Dreamforce to create more personalized experiences for each person on site. This challenge is increased by the fact that the demand for Salesforce-based education is greater than the number of sessions offered, especially with technical topics where expert users are seeking more knowledge and MVP-level tips.

In this regard, Dreamforce had the opportunity to take advantage of both its massive social media audience and robust social media monitoring capabilities to help out attendees, but failed to do so. This was not due to either Salesforce’s or Dreamforce’s inability to support social media, but was based on a poor event-based social media strategy. Based on DataHive Consulting’s experience, here’s what happened and what should have happened. Continue reading

A Place for Pinterest Place Pins

Pinterest board demonstrating new Place Pins feature

Pinterest board demonstrating “Place Pins” from Camberville Chow

Pinterest recently launched Place Pins, a way of attaching location information to pins on boards that have enabled maps. At first glance, they seem primarily useful for people compiling lists of where to get the best burger in a number of cities, or for planning your next vacation.

However, there are a number of ways they can be useful to businesses, even ones not in the travel or hospitality industries. Continue reading

Hello World!

Baby Panda Bear Cub - San Diego Zoo Baby Panda Bear Cub – San Diego Zoo by fortherock is licensed under CC BY-SA 2.0.

We are proud to bring a new consultancy firm to the market: DataHive Consulting. Our firm is focused on showing corporate end users, PR firms, and technology vendors how to bring social media, data, and mobility together to make people more productive. By bringing the context of location, metadata, and other third-party data sources with the Hive Mind of social networks connected in a ubiquitous manner, we all have the opportunity to become smarter, more agile, and more productive.

The Principals of DataHive Consulting, Lynne Baer and Hyoun Park, have each used social media for over 15 years. For us, the concepts of friending, blogging, and metadata are ingrained into our daily workflows, our personal lives, and our corporate work. As social natives, we have seen countless examples of how companies have harmed their own corporate brand by using social media inappropriately, failed to take advantage of large audiences because they did not understand the opportunities they had, or wasted time and money by fighting unnecessary fights in trying to remove the personalized technology ecosystems of new employees from corporate IT.

To support the technology community, DataHive Consulting will bring our experience to market to help companies in the following areas:

Social Media: Although Facebook and Twitter have existed for eight years and blogs are well over a decade old, the vast majority of social users and community managers still find it challenging to take full advantage of social media. Social monitoring is just a first step in optimizing the value of social. The true value of social media does not simply come from just having thousands or even millions of followers. In a time when Twitter followers can be bought by the thousands and online celebrity often has little to no credibility, social media is no longer simply a numbers game. Instead, social media should allow individuals or organizations to have a closer relationship with their friends, partners, and customers. DataHive Consulting provides guidance on creating a more immersive and effective social presence. At the same time, we know that social media is often an understaffed activity, so we will teach you which areas of social media can be automated and which areas have to be staffed on a real-time basis.

DataHive Consulting provides support and consulting for corporate social media presences on platforms including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Storify. In addition, DataHive can also help to enhance the social aspects of end user conferences and tradeshows, since we have noticed that the vast majority of events do not credibly unite their social and real-live events.

Personalization of IT: This trend is also called the consumerization of IT, but DataHive Consulting prefers the term “personalization” because it reflects our individual efforts to create a technology ecosystem built around each of our lives. Think about your own smartphone and the apps that you chose for that device. Consider the shortcuts and bookmarks on your browser to make your life easier. This is the personalization of IT and it has transformed corporate IT in many ways. By bringing together DataHive Consulting’s expertise in personalized productivity technologies and with enterprise applications, we can provide a roadmap and integration strategy for IT departments to support the emerging applications that new employees are bringing into the workplace.

DataHive Consulting views the Personalization of IT in multiple aspects, all of which directly affect the corporate environment:

Bring Your Own Device, where employees expect to use their own equipment. Currently, over 70% of companies support some level of BYOD, yet market estimates state that only 30% of companies have formal BYOD policies or strategies. In other words, the majority of BYOD users are improvising and facing financial, compliance, and security risks as a result. Find out how to support BYOD, especially in context of the social, Big Data, and cloud projects your organization faces.

The Subscription Economy, where infrastructure, resources, and services are now rented, not owned. As employees bring new applications into the organization and cloud infrastructure needs to be managed, companies must fundamentally shift from a CapEx to an OpEx model and from a fully centralized model of IT procurement to a complex role-based and location-based model of IT procurement similar to the model of Telecom Expense Management. In addition, companies must shift their billing and invoicing models to fit the increasingly complex models of commerce created by flexible subscription options.

Personalized Big Data: We all use Big Data as Google, Amazon, and Facebook users. We have all grown accustomed to having access to services based on these massive datasets and customizing them to our very specific needs through apps and data integration tools. Now that enterprises are catching up with their own Big Data services and applications, how are they providing the appropriate user interfaces for employees to take advantage of this information? Also, how can companies take advantage of employees’ existing use of Big Data rather than create a separate corporate paradigm of usage that will be more difficult to use and less valuable for the employee? At DataHive, we’ve spent over a decade working with the challenges of using Internet-scale and social Big Data as end users and want to share that insight with you as you develop Big Data applications for customers and employees.

DataHive Consulting provides hands-on implementation, strategic support, and workshops in all of these areas. To schedule a free half-hour consultation to discuss your organization’s needs in any of these areas, please contact us at